The craze for looking THE BEST never dies down. Many people will part their precious money just for that. It’s unclear how they cope with inflation later, though.
Story of Cartier is story of passion. How passionate one can be to take over one’s own master’s shop? Whatever circumstances led to it, fact remains firmly rooted that Louis-Francois Cartier was an excellent jeweler. To catch attention of the royal highnesses has never been an easy task. But he appeared to accomplish that with absolute ease. His trick of placing three ladies’ diamond studded wrist watches in his shop window, paid off. Making watches is one thing and making people buy them is another. This rare art has been passed on from generation to generation, Cartier to Cartier.
Louis-Francois-Alfred played a very shrewd role in popularizing ladies wrist watches. He observed fashionable ladies of fame arriving at high end social gatherings; wearing short sleeves but bare wrist. His shrewd wits decided these bare wrists were good display windows for his jewelry watches. This clever marketing strategy is still in use by number of companies and manufacturers. Special events are held to promote multiple products. Presentation of watch as a piece of jewelry is not the only criteria for the fame of Cartier watches. Their finesse is unbeatable. Their delicate looks are not easy to match by other brands. There are brands that have totally given up on the thinness and finery work, thus producing only sturdy, bigger with rugged looks; in a bid to offer clients a stark contrast.
One can easily imagine what extreme measures of delicate work the replica watch makers have to go through. Producing replica of Cartier is no joke. They are made as similar to the original as possible, so there remains no visible difference between the two. All the owners of the replica Cartier watch need is to keep the watch absolutely dry, no diving, no swimming.